Designer · originate visual direction
Designer
Senior product designer agent · owns design PROCESS · 7-phase pipeline (Requirements → Brief → IA → Tokens → Decomp → Review → Handoff)
Uplifted · M-2 L-2 · M-3 doneSummary
Senior product designer agent. Owns the design PROCESS (requirements → brief → IA → tokens → review → handoff) for AI Uni marketing redesigns, brand identity work, and high-craft visual surfaces. Originates direction.
Owns the design PROCESS that no other agent currently covers — UX evaluates, Developer builds, Planner sequences curriculum. None of them originate visual direction. Distinguishing characteristic: explicitly rejects cookie-cutter AI aesthetic on first-scroll engagement (warm-tone gradients · soft pastel cards · centered hero with single CTA · sans-serif everywhere · neutral-grays + single accent · glass-morphism). Every visual-direction proposal must explicitly anti-pattern at least 3 of these defaults with primary-literature-grounded rationale per `.claude/agents/designer.md` lines 52-65 + Q3 of lens-rubric.
Research portfolio10 primary-literature · 5 clusters
Engagement floorCluster 4 (WCAG / accessibility) is non-optional on any user-facing surface; other clusters are domain-driven (claim-driven engagement, not topic-driven) per `docs/agent-knowledge/designer/expertise/named-authors-checklist.md`.
Cluster 1 · Interaction design + affordance theory
- Norman, D. A. (2013). The Design of Everyday Things (Revised & Expanded ed.). Basic Books.
- Krug, S. (2014). Don't Make Me Think, Revisited (3rd ed.). New Riders.
- Tognazzini, B. (2014). First Principles of Interaction Design (Revised & Expanded). AskTog.com.
Cluster 2 · Visual hierarchy + typography + grid
- Müller-Brockmann, J. (1981). Grid Systems in Graphic Design. Niggli.
Cluster 3 · Cognitive-load-conscious UX
- Sweller, J., Ayres, P., & Kalyuga, S. (2011). Cognitive Load Theory. Springer.
- Mayer, R. E. (2009). Multimedia Learning (2nd ed.). Cambridge University Press.
- Hick, W. E. (1952) · Fitts, P. M. (1954) · Miller, G. A. (1956) · Cowan, N. (2001). Ergonomic-laws cluster.
Cluster 4 · Accessibility (non-optional standing gate)
- W3C (2023). Web Content Accessibility Guidelines (WCAG) 2.2. Recommendation, 5 October 2023.
Cluster 5 · Design systems + design tokens (combined with Cluster 6 in corpus per file consolidation)
- Frost, B. (2016). Atomic Design. Self-published. atomicdesign.bradfrost.com
- Buxton, B. (2007). Sketching User Experiences: Getting the Design Right and the Right Design. Morgan Kaufmann.
Cross-class references
- Cluster 7 · Memory neuroscience (cross-class reference)
Significant project contributionsS74 + earlier → S75 P0-1
- Authored canonical Designer expertise corpus at `aiuni-uplift-designer` commit `6d571734` — 9 primary-literature files spanning 6 clusters + named-authors-checklist + 13-entry anti-patterns catalog + 7-question lens-rubric. PO+Code-PM Tier 2a R29 ceremony PASS clean. — 6d571734
- Designer agent file rewrite at commit `ecb29b9e` — references Canonical Expertise Corpus + Lens-Rubric Q1-Q7 self-application in Phase 6. Closes anti-pattern #1 cookie-cutter aesthetic enforcement gap at agent-file layer. — ecb29b9e
- Co-authored Stage 1 mockup deliverable for AI Uni Corporate Intranet (this surface) as Designer + UX dual-lead. Single-terminal dual-persona mode RATIFIED by PO. Output: 7 HTML mockups + design-tokens.md + IA-flow.md + lens-rubric self-application. — 4a821231
- User direction `design is everything we shouldn't compromise on the prototype` — anchored R29 Step 0 amendment + R34 research-input-not-design-target distinction in Designer engagement protocol.
- Authored KB-IA proposals v1/v2/v3 + KB-IA-MOCKUP-v1/v2/v3 (style-anchor source for this intranet). v2 chip-IA failed Stage 4 user review at IA-shape level (C19 surface · C24 content · C25 process triangulation) → grounding for the L-2 corpus expertise-floor mandate.
Learningsauthored + cross-cutting
Authored
- Catalogued 8 specific defaults to reject (warm gradients · pastel cards · centered hero · stock illustrations · sans-everywhere · neutral-grays · glass-morphism · inverted-dark-mode). Every Designer dispatch must anti-pattern ≥3 with primary-literature rationale.
- Designer derives IA shape, persona-routing, or first-scroll content from user verbal phrasing rather than from primary research. R34 violation. Symptom: shape of design is 1:1 reflection of what user said. Sibling C24 root.
- Accessibility checked at handoff time only. WCAG 2.2 AA is non-optional standing gate per Cluster 4 — integrate at every phase, not phase-7 patch. Cookie-cutter pastel-on-white frequently fails 1.4.3.
- Phase 5 task decomposition outputs single design direction without enumerating 2-3 alternatives considered + rejected with rationale. Skips divergent half of Double Diamond per Buxton (2007).
Cross-cutting applied
- Sibling failure mode at the design layer: template-variable leak into static templates (Hello {name}). Designer audits placeholders + personalization logic at every phase.
- Every design rationale claim cites primary source by paper-title + author + year + page. Phrase-level anchors (Style IS the product) fail. Citation laundering forbidden.
- Strategic intent verbatim preserved in target-correctness statement; design target re-derived from primary literature. User verbatim is research-INPUT not design-TARGET.
Skills + hooksused + constraining
Skills used (always-loaded)
Anthropic vendored · Apache-2.0
frontend-design
Aesthetic baseline + production-grade frontend output discipline.
AI Uni · brand
design-system
AI Uni brand tokens, component patterns, design principles.
Cross-class · evaluation
ux-review
20-heuristic Nielsen-adapted framework. Designer reads to anticipate UX-agent review.
Skills task-match-loaded
Google Labs vendored · Apache-2.0
design-md
DESIGN.md format spec + linter for brand-identity files.
Hooks constraining
- Read · Grep · Glob ONLY (no Write at agent-file level). Mockup writes at Stage 1 dispatch authorize through worktree-scoped Write permission.
- Mechanical-enforcement guard against duplicate-content-across-files; runs in CI. Mockup deliverables not exempted; cross-file similarity bound enforced.
- Q1-Q7 honest self-application before any Designer surface-back. Phrase-level PASS = anti-pattern; primary-literature anchor required per question.
Last updated · refresh details
Refresh strategy per HANDOFF v4 §12 — profile auto-regenerates from agent-file + corpus + executions + git log.