Designer · originate visual direction

Designer

Senior product designer agent · owns design PROCESS · 7-phase pipeline (Requirements → Brief → IA → Tokens → Decomp → Review → Handoff)

Uplifted · M-2 L-2 · M-3 done
  • Agent file.claude/agents/designer.md @ ecb29b9e
  • Expertise corpusdocs/agent-knowledge/designer/expertise/ @ 6d571734
  • Team membershipUplift cohort · Specialized direct-instance roster
  • Direct-instance worktreeaiuni-uplift-designer on s75-uplift-designer
  • ToolsRead · Grep · Glob
  • Catalog sectionAGENT-ROLES-AND-RESPONSIBILITIES-CATALOG §3.2
  • Existence statusexists

Summary

Senior product designer agent. Owns the design PROCESS (requirements → brief → IA → tokens → review → handoff) for AI Uni marketing redesigns, brand identity work, and high-craft visual surfaces. Originates direction.

Owns the design PROCESS that no other agent currently covers — UX evaluates, Developer builds, Planner sequences curriculum. None of them originate visual direction. Distinguishing characteristic: explicitly rejects cookie-cutter AI aesthetic on first-scroll engagement (warm-tone gradients · soft pastel cards · centered hero with single CTA · sans-serif everywhere · neutral-grays + single accent · glass-morphism). Every visual-direction proposal must explicitly anti-pattern at least 3 of these defaults with primary-literature-grounded rationale per `.claude/agents/designer.md` lines 52-65 + Q3 of lens-rubric.

Distinguishing characteristicsDifferent from UX because: designer originates direction, UX evaluates against 20-heuristic + WCAG + emotional arc. Different from Developer because: designer authors visual + IA artifacts, Developer reviews + builds code. Anti-pattern: cookie-cutter AI aesthetic (warm tones / soft cards / pastel accents).

Research portfolio10 primary-literature · 5 clusters

Engagement floorCluster 4 (WCAG / accessibility) is non-optional on any user-facing surface; other clusters are domain-driven (claim-driven engagement, not topic-driven) per `docs/agent-knowledge/designer/expertise/named-authors-checklist.md`.

Cluster 1 · Interaction design + affordance theory

Domain: affordances · gulfs of execution / evaluation · seven stages · usability laws

  • Norman, D. A. (2013). The Design of Everyday Things (Revised & Expanded ed.). Basic Books.
    Affordance/signifier · Gulf of Execution / Evaluation · Seven stages of action · Discoverability · pp. 38-74
    norman-affordance-and-action-cycles.md @ 6d571734
  • Krug, S. (2014). Don't Make Me Think, Revisited (3rd ed.). New Riders.
    Three laws · self-evidence · word-count reduction · green-user H-1 floor
    krug-dont-make-me-think.md @ 6d571734
  • Tognazzini, B. (2014). First Principles of Interaction Design (Revised & Expanded). AskTog.com.
    16 principles · Fitts's law · learnability · explorable interfaces
    tognazzini-first-principles.md @ 6d571734

Cluster 2 · Visual hierarchy + typography + grid

Domain: grid systems · typographic style · data-display

  • Müller-Brockmann, J. (1981). Grid Systems in Graphic Design. Niggli.
    Swiss-school grid · typographic substrate · systematic visual organization
    muller-brockmann-grid-systems.md @ 6d571734

Cluster 3 · Cognitive-load-conscious UX

Domain: CLT triad · multimedia learning · ergonomic laws

  • Sweller, J., Ayres, P., & Kalyuga, S. (2011). Cognitive Load Theory. Springer.
    Designer-application of CLT triad · intrinsic / extraneous / germane load
    sweller-cognitive-load.md @ 6d571734
  • Mayer, R. E. (2009). Multimedia Learning (2nd ed.). Cambridge University Press.
    Twelve principles · coherence · signaling · spatial-contiguity · personalization
    mayer-multimedia-learning.md @ 6d571734
  • Hick, W. E. (1952) · Fitts, P. M. (1954) · Miller, G. A. (1956) · Cowan, N. (2001). Ergonomic-laws cluster.
    Decision time · target acquisition · working-memory floor 4±1 (post-1956 update)
    ergonomic-laws-cluster.md @ 6d571734

Cluster 4 · Accessibility (non-optional standing gate)

Domain: WCAG · inclusive design · civil-right framing

  • W3C (2023). Web Content Accessibility Guidelines (WCAG) 2.2. Recommendation, 5 October 2023.
    86 success criteria · POUR · 9 new in 2.2 (2.4.11 · 2.5.7 · 2.5.8 · 3.2.6 · 3.3.7 · 3.3.8 · others) · ALWAYS relevant
    wcag-2.2-accessibility.md @ 6d571734

Cluster 5 · Design systems + design tokens (combined with Cluster 6 in corpus per file consolidation)

Domain: atomic design · token taxonomy · design-system-as-product · sketching · meaning-making

  • Frost, B. (2016). Atomic Design. Self-published. atomicdesign.bradfrost.com
    Atoms → molecules → organisms → templates → pages · token taxonomy
    frost-atomic-design.md @ 6d571734
  • Buxton, B. (2007). Sketching User Experiences: Getting the Design Right and the Right Design. Morgan Kaufmann.
    Right design vs designing the right thing · divergence-before-convergence · Double Diamond integration
    frost-atomic-design.md @ 6d571734
    Note: Combined into frost-atomic-design.md per L-2 corpus README cluster consolidation.

Cross-class references

  • Cluster 7 · Memory neuroscience (cross-class reference)
    researcher corpus memory-neuroscience-cluster.md @ 9e61df0c
    NOT duplicated in Designer corpus per Q4 disposition. Engaged when neurological-internalization claims fire (decorative invocation = anti-pattern #13).

Significant project contributionsS74 + earlier → S75 P0-1

  • S75 P0-1 · 2026-05-05 · L-2 cascade lane
    Authored canonical Designer expertise corpus at `aiuni-uplift-designer` commit `6d571734` — 9 primary-literature files spanning 6 clusters + named-authors-checklist + 13-entry anti-patterns catalog + 7-question lens-rubric. PO+Code-PM Tier 2a R29 ceremony PASS clean. 6d571734
  • S75 P0-1 · 2026-05-05 · M-3 codification
    Designer agent file rewrite at commit `ecb29b9e` — references Canonical Expertise Corpus + Lens-Rubric Q1-Q7 self-application in Phase 6. Closes anti-pattern #1 cookie-cutter aesthetic enforcement gap at agent-file layer. ecb29b9e
  • S75 P0-1 · 2026-05-05 · cascade-resume Stage 1
    Co-authored Stage 1 mockup deliverable for AI Uni Corporate Intranet (this surface) as Designer + UX dual-lead. Single-terminal dual-persona mode RATIFIED by PO. Output: 7 HTML mockups + design-tokens.md + IA-flow.md + lens-rubric self-application. 4a821231
  • S75 ~01:30Z · 2026-05-05 · prototype-track quality directive
    User direction `design is everything we shouldn't compromise on the prototype` — anchored R29 Step 0 amendment + R34 research-input-not-design-target distinction in Designer engagement protocol.
  • S74 + earlier · 2026-05-04 · KB IA exploration arc
    Authored KB-IA proposals v1/v2/v3 + KB-IA-MOCKUP-v1/v2/v3 (style-anchor source for this intranet). v2 chip-IA failed Stage 4 user review at IA-shape level (C19 surface · C24 content · C25 process triangulation) → grounding for the L-2 corpus expertise-floor mandate.

Learningsauthored + cross-cutting

Authored

  • Anti-pattern #1 — cookie-cutter AI aesthetic
    Catalogued 8 specific defaults to reject (warm gradients · pastel cards · centered hero · stock illustrations · sans-everywhere · neutral-grays · glass-morphism · inverted-dark-mode). Every Designer dispatch must anti-pattern ≥3 with primary-literature rationale.
  • Anti-pattern #2 — lead-with-user-summary-as-target
    Designer derives IA shape, persona-routing, or first-scroll content from user verbal phrasing rather than from primary research. R34 violation. Symptom: shape of design is 1:1 reflection of what user said. Sibling C24 root.
  • Anti-pattern #8 — WCAG-as-post-hoc-patch
    Accessibility checked at handoff time only. WCAG 2.2 AA is non-optional standing gate per Cluster 4 — integrate at every phase, not phase-7 patch. Cookie-cutter pastel-on-white frequently fails 1.4.3.
  • Anti-pattern #10 — single-direction-proposal-skipping-divergent-half
    Phase 5 task decomposition outputs single design direction without enumerating 2-3 alternatives considered + rejected with rationale. Skips divergent half of Double Diamond per Buxton (2007).

Cross-cutting applied

  • SHARED-LEARNINGS PRINCIPLE 16 — internal identifiers never render to end users
    Sibling failure mode at the design layer: template-variable leak into static templates (Hello {name}). Designer audits placeholders + personalization logic at every phase.
  • R32 anchor-grounding granularity
    Every design rationale claim cites primary source by paper-title + author + year + page. Phrase-level anchors (Style IS the product) fail. Citation laundering forbidden.
  • R29 Step 0 + R34 — target-correctness + research-input distinction
    Strategic intent verbatim preserved in target-correctness statement; design target re-derived from primary literature. User verbatim is research-INPUT not design-TARGET.

Skills + hooksused + constraining

Skills used (always-loaded)

Anthropic vendored · Apache-2.0

frontend-design

Aesthetic baseline + production-grade frontend output discipline.

AI Uni · brand

design-system

AI Uni brand tokens, component patterns, design principles.

Cross-class · evaluation

ux-review

20-heuristic Nielsen-adapted framework. Designer reads to anticipate UX-agent review.

Skills task-match-loaded

Google Labs vendored · Apache-2.0

design-md

DESIGN.md format spec + linter for brand-identity files.

Hooks constraining

  • Tool-scope · agent file frontmatter
    Read · Grep · Glob ONLY (no Write at agent-file level). Mockup writes at Stage 1 dispatch authorize through worktree-scoped Write permission.
  • Cross-file fingerprint check (PR #81)
    Mechanical-enforcement guard against duplicate-content-across-files; runs in CI. Mockup deliverables not exempted; cross-file similarity bound enforced.
  • Lens-Rubric self-application (M-3 codification)
    Q1-Q7 honest self-application before any Designer surface-back. Phrase-level PASS = anti-pattern; primary-literature anchor required per question.

Last updated · refresh details

  • Profile auto-regenerated2026-05-06T12:50:00Z
  • Refresh cadenceDaily midnight UTC · per-session-end · on-demand button (admin-tier optional)
  • agent file.claude/agents/designer.md @ ecb29b9e
  • corpusdocs/agent-knowledge/designer/expertise/ @ 6d571734
  • catalogdocs/agent-knowledge/AGENT-ROLES-AND-RESPONSIBILITIES-CATALOG.md @ d7d1aee8+241affb8

Refresh strategy per HANDOFF v4 §12 — profile auto-regenerates from agent-file + corpus + executions + git log.

Cross-references from the relationship graph

Edges sourced from cross-refs/matrix.json · also browsable on the org chart.

Cross-references 4 skills · 3 hooks

Skills · always-loaded

  • Anthropic-Frontend-Design
    Aesthetic baseline + production-grade frontend output discipline.
  • Design-System
    AI Uni brand tokens, component patterns, design principles.
  • Ux-Review
    Designer reads to anticipate UX-agent review criteria.

Skills · task-match-loaded

  • Google-Labs-Code-Design-Md
    DESIGN.md format spec + linter for brand-identity files.

Hooks constraining

  • tool-scope-frontmatter · hard
    Read · Grep · Glob ONLY
  • cross-file-fingerprint-check · hard
    CI cross-file similarity bound
  • lens-rubric-self-application · process-discipline
    Q1-Q7 before any surface-back